Generative AI is a category of artificial intelligence that can create new text, images, video, audio, or code. Learn how it works with Google Cloud.

Generative AI models use neural networks to identify the patterns and structures within existing data to generate new and original content. Generative AI describes artificial intelligence that creates original, realistic content—such as images or text—without extensive human input.

A generative model includes the distribution of the data itself, and tells you how likely a given example is. For example, models that predict the next word in a sequence are typically generative models because they can assign a probability to a sequence of words.

Generative artificial intelligence (GenAI) can create certain types of images, text, videos, and other media in response to prompts.